‘Personal Branding’ or ‘You Don’t Have To Be A Hooker To Be On Sale”

 

 

Branding.  Whether you are talking about branding an international corporation, a small business or an individual, the reasoning is the same.  It is about developing a coherent plan as to how you will present yourself, your product or your company  to the world with the goal of fostering positive associations and good vibrations (which ultimately lead to dollars).  In essence, it is about putting your best face forward… or at least your most marketable one.

Personal Branding is the art of selling yourself to the world.  Not in the biblical sense of course (unless that’s what you’re into, I’m not here to judge) but in the entrepreneurial sense.  It is about how you carry yourself, the image you present; both physically in our day-to-day lives and in the part of our lives played out on the internet.  (And for those of us pursuing a life in multimedia, that is a sizable chunk.)  What would you think if you were conducting an interview and the interviewee came in all disheveled and fifteen minutes late?  Whether there were valid reasons behind their condition or not would be almost irrelevant, the damage would be done and it would be unlikely they would get the job.

The same can be said about our web presence and how we manage it.  The majority of us have a presence on several social media platforms such as linkedIn, facebook or twitter.  Many of us even have personal websites and other webspaces.  Each of these is a little piece of you and people (ie. potential customers and employers) will judge you on what they see there.  So if your website looks disheveled or if you are constantly posting snarky facebook status statements, it will be noticed.  Conversely, if you pay conscious attention to developing a positive, healthy web presence with consistent branding that points to the best parts of you, this too will be noticed (and to more positive effect).

Personal branding guru William Arruda discusses his view  of branding in the video below.  He breaks it down into being about two things; who you are and what makes you of value.  This is basic marketing really.  If you are going to sell a product, figure out what is special about it and market that aspect.  We are all unique, but that can go unnoticed with 6 billion other unique people around.  Personal branding allows is to shine a light on our uniqueness and get it noticed.

 

 

A teacher  asked our class to consider whether we are  in favour of or opposed to personal branding.  That is like asking me whether I am for or against mountains.  It is irrelevant, because no matter my stance the mountains will still be there tomorrow.  Personal branding will be there too.  We WILL be googled.  We can’t stop it nor should we want to.  It is up to us then to play the game and use it to our advantage rather than let it work to our detriment.     It is a tool that we can use and it is a weapon that can be used against us.  Personally, I’d rather it were the former than the later.

 

 

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