Social Media for Business

This week we are looking at whether or not it is important for companies to have a social media strategy.  I’ll even cut to the chase… it’s very important.  In fact, it is uber-important and for three main reasons.  The first is that people are out there looking for whatever it is you are selling and if you aren’t doing everything you can to connect with them you will go out of business because you can bet your bottom dollar that somebody else is!

The second reason is that people on the internet aren’t just looking, they’re talking.  They’re talking about what they like and even more of them are talking about what they don’t like.  This was dangerous enough a situation back when our chatting was limited to spoken conversation, but nowadays word-of-mouth can go viral in mere moments thanks to the ever-expanding links being formed by popular social media sites such as facebook, twitter, and youtube.

There is no shortage of ways for people to spread good will or animousity and if your company doesn’t have its ear to the ground your reputation can get used and abused without your even knowing it.  And that would be a shame, especially if you end up down and out, living in a box by the river.

Finally, social media has become a top way for companies to cut out a lot of the process in finding new employees.  Sites like LinkedIn provide companies with a massive talent pool to draw on.  Certainly the days of relying on placing newspaper ads are disappearing fast.

For these reasons it is crucial to have a well-planned social media strategy that involves listening to what is being said about you and steering opinions of you by creating compelling content to draw the interest of the public and to drown out any negative vibes.  Love it or hate it, life is lived on the net.  As an individual or a company, you ignore that fact at your peril.

For more information, watch this video!


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